Hi
Hi
Hi
FABRICIO LIMA
EXPERIENCE
EXPERIENCE
designer
designer
designer
I'm a Brazilian digital and service designer
I'm a Brazilian digital and service designer
what I can do for you
As an experience designer, I have an empathetic, experimental, and collaborative mindset. With this in mind, I design user journeys that generate deep connections with brands.
1. Service Design
Mapping service flows and user journeys.
Wireframing and rapid prototyping.
Validating concepts through usability testing.
Defining interaction logic and service consistency.
2. Experience Design
Translating service structure into user-centered journeys.
Designing touchpoints that shape perception and emotion.
Aligning behaviors, motivations, and interaction expectations.
Ensuring cohesion across the entire experience ecosystem.
3. UI Design
Creating clear and intuitive visual interfaces.
Establishing hierarchy, layout, and visual patterns.
Applying interaction states and micro-interactions.
Ensuring consistency across platforms and devices.
4. Business Design
Aligning solutions with business strategy and goals.
Identifying value opportunities and viability.
Connecting user needs to sustainable business outcomes.
Structuring models that support growth and differentiation.
1. Service Design
Mapping service flows and user journeys.
Wireframing and rapid prototyping.
Validating concepts through usability testing.
Defining interaction logic and service consistency.
2. Experience Design
Translating service structure into user-centered journeys.
Designing touchpoints that shape perception and emotion.
Aligning behaviors, motivations, and interaction expectations.
Ensuring cohesion across the entire experience ecosystem.
3. UI Design
Creating clear and intuitive visual interfaces.
Establishing hierarchy, layout, and visual patterns.
Applying interaction states and micro-interactions.
Ensuring consistency across platforms and devices.
4. Business Design
Aligning solutions with business strategy and goals.
Identifying value opportunities and viability.
Connecting user needs to sustainable business outcomes.
Structuring models that support growth and differentiation.
1. Service Design
Mapping service flows and user journeys.
Wireframing and rapid prototyping.
Validating concepts through usability testing.
Defining interaction logic and service consistency.
2. Experience Design
Translating service structure into user-centered journeys.
Designing touchpoints that shape perception and emotion.
Aligning behaviors, motivations, and interaction expectations.
Ensuring cohesion across the entire experience ecosystem.
3. UI Design
Creating clear and intuitive visual interfaces.
Establishing hierarchy, layout, and visual patterns.
Applying interaction states and micro-interactions.
Ensuring consistency across platforms and devices.
4. Business Design
Aligning solutions with business strategy and goals.
Identifying value opportunities and viability.
Connecting user needs to sustainable business outcomes.
Structuring models that support growth and differentiation.
About me
Hi, I'm Fabricio Lima — a experience designer passionate about crafting meaningful and impactful digital (or not) experiences.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Featured Projects
These selected projects reflect my passion for blending strategy with customer and user experience — solving real problems through thoughtful design and impactful storytelling.
UI / UX Design
PicPay - New Contextual Website Experience
I designed PicPay's AI Website strategy: transforming abstract data into the perfect financial product recommendation. (2-month deadline).
Branding
Google Cloud - UX Heurístics
UX Heuristic Evaluation across Google Cloud clients’ digital applications.
UI / UX Design
Goldman Sachs - Transaction Banking
UX Design for Goldman Sachs’ money transfer platform.
My TOP 5 SKILLS
1.
I Turn Complex Problems into Real, Functional Products
2.
I Understand Users on a Deep, Practical Level
3.
I Have a Clear Vision for Business and Product
4.
I Adapt Quickly and Perform in Complex Environments
5.
I Execute Consistently and Deliver Measurable Outcomes
1.
I Turn Complex Problems into Real, Functional Products
2.
I Understand Users on a Deep, Practical Level
3.
I Have a Clear Vision for Business and Product
4.
I Adapt Quickly and Perform in Complex Environments
5.
I Execute Consistently and Deliver Measurable Outcomes
1.
I Turn Complex Problems into Real, Functional Products
2.
I Understand Users on a Deep, Practical Level
3.
I Have a Clear Vision for Business and Product
4.
I Adapt Quickly and Perform in Complex Environments
5.
I Execute Consistently and Deliver Measurable Outcomes
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
fabriciofarialima@gmail.com
Hi
Hi
Hi
FABRICIO LIMA
EXPERIENCE
EXPERIENCE
designer
designer
designer
I'm a Brazilian digital and service designer
I'm a Brazilian digital and service designer
what I can do for you
As an experience designer, I have an empathetic, experimental, and collaborative mindset. With this in mind, I design user journeys that generate deep connections with brands.
1. Service Design
Mapping service flows and user journeys.
Wireframing and rapid prototyping.
Validating concepts through usability testing.
Defining interaction logic and service consistency.
2. Experience Design
Translating service structure into user-centered journeys.
Designing touchpoints that shape perception and emotion.
Aligning behaviors, motivations, and interaction expectations.
Ensuring cohesion across the entire experience ecosystem.
3. UI Design
Creating clear and intuitive visual interfaces.
Establishing hierarchy, layout, and visual patterns.
Applying interaction states and micro-interactions.
Ensuring consistency across platforms and devices.
4. Business Design
Aligning solutions with business strategy and goals.
Identifying value opportunities and viability.
Connecting user needs to sustainable business outcomes.
Structuring models that support growth and differentiation.
1. Service Design
Mapping service flows and user journeys.
Wireframing and rapid prototyping.
Validating concepts through usability testing.
Defining interaction logic and service consistency.
2. Experience Design
Translating service structure into user-centered journeys.
Designing touchpoints that shape perception and emotion.
Aligning behaviors, motivations, and interaction expectations.
Ensuring cohesion across the entire experience ecosystem.
3. UI Design
Creating clear and intuitive visual interfaces.
Establishing hierarchy, layout, and visual patterns.
Applying interaction states and micro-interactions.
Ensuring consistency across platforms and devices.
4. Business Design
Aligning solutions with business strategy and goals.
Identifying value opportunities and viability.
Connecting user needs to sustainable business outcomes.
Structuring models that support growth and differentiation.
1. Service Design
Mapping service flows and user journeys.
Wireframing and rapid prototyping.
Validating concepts through usability testing.
Defining interaction logic and service consistency.
2. Experience Design
Translating service structure into user-centered journeys.
Designing touchpoints that shape perception and emotion.
Aligning behaviors, motivations, and interaction expectations.
Ensuring cohesion across the entire experience ecosystem.
3. UI Design
Creating clear and intuitive visual interfaces.
Establishing hierarchy, layout, and visual patterns.
Applying interaction states and micro-interactions.
Ensuring consistency across platforms and devices.
4. Business Design
Aligning solutions with business strategy and goals.
Identifying value opportunities and viability.
Connecting user needs to sustainable business outcomes.
Structuring models that support growth and differentiation.
About me
Hi, I'm Fabricio Lima — a experience designer passionate about crafting meaningful and impactful digital (or not) experiences.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Featured Projects
These selected projects reflect my passion for blending strategy with customer and user experience — solving real problems through thoughtful design and impactful storytelling.
UI / UX Design
PicPay - New Contextual Website Experience
I designed PicPay's AI Website strategy: transforming abstract data into the perfect financial product recommendation. (2-month deadline).
Branding
Google Cloud - UX Heurístics
UX Heuristic Evaluation across Google Cloud clients’ digital applications.
UI / UX Design
Goldman Sachs - Transaction Banking
UX Design for Goldman Sachs’ money transfer platform.
My TOP 5 SKILLS
1.
I Turn Complex Problems into Real, Functional Products
2.
I Understand Users on a Deep, Practical Level
3.
I Have a Clear Vision for Business and Product
4.
I Adapt Quickly and Perform in Complex Environments
5.
I Execute Consistently and Deliver Measurable Outcomes
1.
I Turn Complex Problems into Real, Functional Products
2.
I Understand Users on a Deep, Practical Level
3.
I Have a Clear Vision for Business and Product
4.
I Adapt Quickly and Perform in Complex Environments
5.
I Execute Consistently and Deliver Measurable Outcomes
1.
I Turn Complex Problems into Real, Functional Products
2.
I Understand Users on a Deep, Practical Level
3.
I Have a Clear Vision for Business and Product
4.
I Adapt Quickly and Perform in Complex Environments
5.
I Execute Consistently and Deliver Measurable Outcomes
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
fabriciofarialima@gmail.com
Hi
Hi
Hi
FABRICIO LIMA
EXPERIENCE
EXPERIENCE
designer
designer
designer
I'm a Brazilian digital and service designer
I'm a Brazilian digital and service designer
what I can do for you
As an experience designer, I have an empathetic, experimental, and collaborative mindset. With this in mind, I design user journeys that generate deep connections with brands.
1. Service Design
Mapping service flows and user journeys.
Wireframing and rapid prototyping.
Validating concepts through usability testing.
Defining interaction logic and service consistency.
2. Experience Design
Translating service structure into user-centered journeys.
Designing touchpoints that shape perception and emotion.
Aligning behaviors, motivations, and interaction expectations.
Ensuring cohesion across the entire experience ecosystem.
3. UI Design
Creating clear and intuitive visual interfaces.
Establishing hierarchy, layout, and visual patterns.
Applying interaction states and micro-interactions.
Ensuring consistency across platforms and devices.
4. Business Design
Aligning solutions with business strategy and goals.
Identifying value opportunities and viability.
Connecting user needs to sustainable business outcomes.
Structuring models that support growth and differentiation.
1. Service Design
Mapping service flows and user journeys.
Wireframing and rapid prototyping.
Validating concepts through usability testing.
Defining interaction logic and service consistency.
2. Experience Design
Translating service structure into user-centered journeys.
Designing touchpoints that shape perception and emotion.
Aligning behaviors, motivations, and interaction expectations.
Ensuring cohesion across the entire experience ecosystem.
3. UI Design
Creating clear and intuitive visual interfaces.
Establishing hierarchy, layout, and visual patterns.
Applying interaction states and micro-interactions.
Ensuring consistency across platforms and devices.
4. Business Design
Aligning solutions with business strategy and goals.
Identifying value opportunities and viability.
Connecting user needs to sustainable business outcomes.
Structuring models that support growth and differentiation.
1. Service Design
Mapping service flows and user journeys.
Wireframing and rapid prototyping.
Validating concepts through usability testing.
Defining interaction logic and service consistency.
2. Experience Design
Translating service structure into user-centered journeys.
Designing touchpoints that shape perception and emotion.
Aligning behaviors, motivations, and interaction expectations.
Ensuring cohesion across the entire experience ecosystem.
3. UI Design
Creating clear and intuitive visual interfaces.
Establishing hierarchy, layout, and visual patterns.
Applying interaction states and micro-interactions.
Ensuring consistency across platforms and devices.
4. Business Design
Aligning solutions with business strategy and goals.
Identifying value opportunities and viability.
Connecting user needs to sustainable business outcomes.
Structuring models that support growth and differentiation.
About me
Hi, I'm Fabricio Lima — a experience designer passionate about crafting meaningful and impactful digital (or not) experiences.
0
0
Years of Experience
0
0
Years of Experience
0
0
Years of Experience
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
0+
0+
Clients on Worldwide
Featured Projects
These selected projects reflect my passion for blending strategy with customer and user experience — solving real problems through thoughtful design and impactful storytelling.
UI / UX Design
PicPay - New Contextual Website Experience
I designed PicPay's AI Website strategy: transforming abstract data into the perfect financial product recommendation. (2-month deadline).
Branding
Google Cloud - UX Heurístics
UX Heuristic Evaluation across Google Cloud clients’ digital applications.
UI / UX Design
Goldman Sachs - Transaction Banking
UX Design for Goldman Sachs’ money transfer platform.
My TOP 5 SKILLS
1.
I Turn Complex Problems into Real, Functional Products
2.
I Understand Users on a Deep, Practical Level
3.
I Have a Clear Vision for Business and Product
4.
I Adapt Quickly and Perform in Complex Environments
5.
I Execute Consistently and Deliver Measurable Outcomes
1.
I Turn Complex Problems into Real, Functional Products
2.
I Understand Users on a Deep, Practical Level
3.
I Have a Clear Vision for Business and Product
4.
I Adapt Quickly and Perform in Complex Environments
5.
I Execute Consistently and Deliver Measurable Outcomes
1.
I Turn Complex Problems into Real, Functional Products
2.
I Understand Users on a Deep, Practical Level
3.
I Have a Clear Vision for Business and Product
4.
I Adapt Quickly and Perform in Complex Environments
5.
I Execute Consistently and Deliver Measurable Outcomes
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
fabriciofarialima@gmail.com